AccessiBe on Web Accessibility in 2022 and Beyond – What Needs to be Taken Care of?
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For e-commerce websites and other online businesses, web accessibility is now considered to be an inevitable need. Even someone who is not a web design or development expert can now custom weave their websites for an online business. Building a website is very easy for anyone by using various content management systems and the tools and plugins to achieve various functionalities. Taking care of various aspects of the web user interface and its functional elements is not that easy. It requires proper knowledge of accessibility rules and regulations and customization of the on-page elements to ensure accessibility compliance.
Major reasons why accessibility should be ensured? AccessiBe
Many people are confused about whether web accessibility is necessary for their websites. When it comes to the Americans with a Disabilities Act, there is no clear definition of whether websites are covered as public accommodations under any of its titles. However, as per the ruling of many courts across the United States from time to time, it is assumed that websites are also being considered public accommodations and, therefore, should be compliant with the accessibility guidelines. AccessiBe further puts the major reasons for ensuring accessibility compliance.
Ensuring legal compliance
Even though there is confusion related to accessibility laws, if someone sues you in terms of lacking accessibility for people with disabilities, it is quite sure that the Department of Justice will surely stand by the rights of the complainants. So, for modern-day websites, accessibility is a necessity in order not only to support people with disabilities but also to ensure easy access to the website. Accessibility measures also serve well for various other categories, like old-aged people, those with temporary disabilities, etc.
Reaching more customers
About 15% of the global population is people with disabilities. Ensuring compliance with the accessibility guidelines means you will be reaching that market segment too effectively. People with disabilities tend to leave websites instantly as they land on them. On the other hand, they prefer to spend their time and money on accessible websites. Disabled people do online shopping from e-commerce providers and tend to avail online services from the websites which consider their needs. This market segment has a huge purchasing power, which you can easily leverage by having an accessible website. Business experts and W3C also recommend the websites to ensure accessibility in terms of improving their business.
Search Engine Optimization benefits
Another big advantage of accessibility that is not being discussed much is the SEO advantage. As the leading search engine in the world, Google specifies that accessible websites are much more easily crawled by the search engine crawlers and ranked higher on search results. Accessibility compliance means following the page building specifications and HTML standards, which makes it easier for the crawlers to read and understand the exact content of the page to categorize it accordingly. This will help improve the searchability of the pages and, thereby, higher ranking.
AccessiBe is a professional provider of various accessibility tools and consulting support for online businesses to ensure accessibility compliance of their websites.
